some of the political economy about how strong tobacco control policies might be adopted. there has been a lot of research. lots of problems in the types of studies that get done. over time, what we have seen is evidence has gotten stronger to the point now where we see good evidence that there is a strong causal relationship between exposure to tobacco company marketing and tobacco use. really nice summary of the evidence came out a few years ago. lilly strong conclusions -- really strong conclusions. that gives you some reason for going after marketing restrictions on tobacco. in the u.s., the first of these payments until 1969. -- the first of these came in 1969. that captured a few other restrictions on tobacco company marketing. marketing that's best -- that targeting kids and used cartoons and things like that. if you look at this, you can see the overall spending on tobacco companies, marketing activities over time. the settlement agreement comes in in 1998. does not do anything to slow down the tobacco marketing. these restrictions not having much of an effect. the